 |
 |
|
|
 |
The Top Sellers On eBay & What We Can Learn From Them
A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon. This little company is literally an eBay dream come true. They started small out of their home in California in 1999 and began growing quickly. To date they have completed over 1 million auctions on eBay and have a feedback rating of 177,018 with 99% satisfaction from their customers! When I say grow, I mean it in a Jack and the Beanstalk kind of way. Their business started out as a little fly-by-night outfit and has now sold over 1 million dollars (yep, that's $1,000,000) annually for the past three years? Let me repeat that: over a million dollars in sales each year for three years running! Now THAT is growth! They employ several people, have three small buildings in southern California, and ship items all over the world (mainly CDs). They got their fame from their auctions for CDs that start at only a penny? What can we learn from this fascinating case study? What do Jay and Marie actually do? Well, for one thing, they have huge numbers of auctions. Today, they have 83 pages of auctions listed. eBay lists 50 auctions to a page, so that is over 4,000 auctions. Secondly, they offer great value, because their CDs begin at one cent. Yes, all of them. None of their auctions has a reserve. Does it pay off? You betchum! Today, looking through 4 pages of eBay auctions, only 3 of them had no bids - so far. And, naturally, their great feedback and reputation work heavily in their favor. After all, how many eBay sellers have 177,000+ feedback points with over half a million transactions completed. This case study shows all of us how smart marketing and a great business model can pay off on eBay - and ecommerce, in general. Sydney Johnston, the AUCTION QUEEN, was one of the original sellers on eBay and has been selling on eBay since the winter of 1996. She is the originator and teacher of the famous Auction Genius Course, a powerful 16 hour multi media seminar on the Internet that teaches her students how to sell on ebay.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
When You Need Extra Cash Ebay Fits the Bill We all have items in our closets and stuffed in drawers that we no longer have a use for. Some of us use our free time to manufacture craft items that we give to our friends and families for gifts, and still others of us buy candles and other items in bulk to sell to family and co workers for a little extra cash. Taxing eBay Part Deux When my column on paying income tax on eBay profits ran it brought a wave of emails on whether you were required to report income earned from eBay sales to the IRS sparked a number of additional questions and comments from eBay sellers who were hoping that I could somehow validate that their eBay activities were mere hobbies instead of actual businesses and therefore not susceptible to IRS taxation.Several folks argued that just because their little eBay hobby generated a little cash, that didn't make it a full blown business. From Ebay Zero to Power-Selling Hero: Don't Be That Random Ebay Guy If I could convey only one concept to someone who was about to start selling on Ebay, it would be this: no one has ever purchased anything on Ebay with this in mind--"I think I'll buy something on Ebay from some random guy and pay more than I would at the store down the street."No one has ever said that. Game Theory, Nobel Prize, & Auctions - Auction Primer Series - Part 1 William Vickrey, highly regarded as the founder of auction theory, was an economics professor at Columbia University when he published two papers outlining his views on auctions:"Counterspeculation, Auctions, and Competitive Sealed Tenders", 1961, Journal of Finance"Auction and Bidding Games", 1962, Recent Advances in Game TheoryIn 1996 he received a Nobel Prize "for fundamental contributions to the economic theory of incentives under asymmetric information." It's important to understand that asymmetric information is an essential component of auctions, where potential buyers have varying levels of knowledge about the value of the item. Instructions on How to Put Picture on Ebay Like many folks, you have heard of online auctions. Heck, even non-computer users have heard of Ebay. How to Double or Even Triple Your Net Profit Selling on eBay eBay Search tips and secretsThis is an example of how I used the Ebay search tab to triple my sales and profit in 1 month!I had found a great supplier of computer liquidation products using my Ebay Power seller Cloning techniques. I was excited to be selling over $1000 a day in these products (laptop parts and accessories). Hurricane Katrina Donations Could be Many Millions More - EBay Sellers Try in Vain to Help Yesterday I saw a mention in someone's email ezine about a kind person who had an eBay auction with the proceeds going 100% to help victims of the horrible Hurricane Katrina.It struck a chord with me because I had wanted to set up something similar, but found that the "eBay Giving Works" charity program seems to be terribly flawed for us small sellers. Losing Sales By Overcharging For Shipping And Handling As a serious seller on eBay you're familiar with their fee circumventing rules. If not, visit: http://pages. 10 Tips to Starting a Financially Successful Ebay Business Startting Right Now Ebay is Perhaps the easiest and fastest way to start a home based online business. Here are 10 Tips to starting a Successful Ebay Business1 - Become an Ebay ShopperBuy a Few things on Ebay. The Secret Of The Ebay Money Machine And How To Get Your Share If you have all the money you need, then this information wont be of much use to you!If however, like most of us, there are times when you could do with a little more, read on.At times we all come across circumstances where we could do with some extra income, be it that extra special present we need to buy, that unexpected bill that needs paying or just to make ends meet. Auction Image Hosting for Ebay Auctions: Free Single Most Recommended Tip It is a well known fact that the more pictures taken of an item, the better it will sell. Not only will you get more bids, but you will make a superior final profit. Is it Antique and is it Worth Anything? Is it an antique and is it worth anything? Would you know?At some point in our lives most of us are going to put in a position where we have to ask ourselves the question- Which of my treasured possesions should I keep because they might be worth something and which can I throw away?Would you know??We start our own homes full of enthusiasm and with all the lovely clutter that makes up our lives and that of the family, but as time goes on, the children leave home, we decide to move to a smaller house or maybe we decide to live abroad. At that stage we have to decide what to keep and what to part with. 5 Secrets for Increasing Auction Profits 1. Include your ebay seller name, store, and website information with all items you ship. How To Cut Your eBay Fees By More Than 90% Now, are you ready for the REAL TRUTH about selling on eBay?It's simple; don't list too many items for sale using their auction format. Instead, set up one of their stores. eBay Listing Service : Make Managing Your Auctions Easy Do you want to have a lot of auctions going but don't have time to keep track of them all? Trust me, you're not alone. With more and more people making significant portions - if not all - of their income from their eBay auction websites the need has arisen for many people to have someone manage the listing of their auctions for them. Start an Easy Home Business: Become an Ebay Trading Assistant EBay's online auctions have created business opportunities for thousands of people. Now the Trading Assistant program is making it easier than ever to start a business from home. Auction Seller Guide To Success When its time to clean-up around the house, some people have a hard time deciding what to keep and what to throw out. What they need is an incentive. eBay After Sales - as Important as the Listing Itself Your eBay listing has finished and you have made a sale, now the next important stage starts - the after sales. Again we are aiming to develop the professional image or ourselves in the customers eyes to encourage them to come back to us again and again because it is easier to sell to a current customer than it is to a new customer. What to Sell on eBay - 7 REAL Tips for Finding Successful Products This question has become one for the ages. There are many answers to it, few of which will actually help you. The Benefits of Buying and Selling Locally Shop at a flea market in Oaxaca, Mexico. Trade with a vendor in London, England.
|
| home | site map |
| © 2006 |